Gender stereotypes in politics: Insights from social media data

Fernanda Peron, Paula Carvalho Pereda and Felipe Bailez

Economics Letters, 2025, vol. 254, issue C

Abstract: Analyzing 400,000 WhatsApp messages on politicians, we find that gender stereotypes pose a barrier to women’s political participation in Brazil. Female politicians receive more personal commentaries, and bots spread misogynistic, aggressive narratives, amplifying gendered biases and hostility in social media.

Keywords: Gender; Elections; Social media (search for similar items in EconPapers)
JEL-codes: J15 J16 J71 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:254:y:2025:i:c:s016517652500240x

DOI: 10.1016/j.econlet.2025.112403

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