Finfluencer recommendations

Vaibhav Lalwani

Economics Letters, 2025, vol. 255, issue C

Abstract: Using a novel dataset of videos posted by prominent Financial YouTubers in India, we analyse the factors affecting Financial Influencers’ stock recommendations. Our findings reveal that finfluencers are more likely to positively recommend stocks with strong past performance and high trading volumes, valuations and intraday activity. Additionally, the number of recommendations made by finfluencers predicts future stock returns.

Keywords: Social media; YouTube; India; Finfluencers; Asset-pricing; Large language models (search for similar items in EconPapers)
JEL-codes: G11 G12 G40 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:255:y:2025:i:c:s0165176525003489

DOI: 10.1016/j.econlet.2025.112511

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