Exploring the effect of psychometric variables on willingness to pay for marine ecosystem services: A survey in Japan
Zhonghua Shen and
Ecosystem Services, 2019, vol. 35, issue C, 130-138
This study examined psychometric variables that would make differences in peopleâ€™s willingness to pay (WTP) for conserving marine ecosystem services (MES) based on a large-scale survey in Japan. Among various MES, we selected â€œthe oceanâ€™s CO2 absorption capacityâ€ as an invisible object having little connection to peopleâ€™s daily lives. At the opposite end of the invisible services, â€œfishery resources (FR)â€ were taken as visible objects for comparison to make understanding the valuation of invisible services more explicit. For both the 10-year and the 100-year scenarios, the marginal WTP to prevent a 1% CO2 increase by maintaining the oceanâ€™s CO2 absorption capacity was larger than that to prevent a 1% FR decrease. The analysis revealed that the respondents with a higher WTP to conserve MES had a higher public spirit and connection with people. On the other hand, free riders had a lower public spirit and connection with both humans and non-humans. These findings are consistent with the Theory of Planned Behavior and the Value-Belief-Norm Theory. That is, strong altruistic values, subjective norms, and biospheric values positively influence the WTP for the environment. The results could serve as a reference for stakeholders considering the introduction of payment for MES.
Keywords: Green infrastructure; Urban ecosystem services; Sustainability; Urban development; Urban resilience; Non-market valuation (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecoser:v:35:y:2019:i:c:p:130-138
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