A tale of two samples: Understanding WTP differences in the age of social media

Sonja Kolstoe, Brian Vander Naald and Alison Cohan

Ecosystem Services, 2022, vol. 55, issue C

Abstract: Social media platforms represent a potentially cost-effective solution to obtaining stated preference data. We use data from a representative sample and a sample of convenience to investigate how willingness to pay (WTP) for increased cultural (recreational) use of an ecologically unique site differs across the two groups. We find mixed evidence of differences in WTP estimates between the two samples depending on the survey attribute. Where differences exist, the most effective selection correction mechanism is the ordered probit with weights. Our results suggest caution about extrapolating results to the general population from samples of conveniences without correcting for sample selection.

Keywords: Sample selection; Social media; Crowdsourced; RUM; Stated preference (search for similar items in EconPapers)
JEL-codes: Q51 Q57 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecoser:v:55:y:2022:i:c:s221204162200016x

DOI: 10.1016/j.ecoser.2022.101420

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