Using semi-open questions to integrate perceptions in choice models
Bilge Atasoy and
Journal of choice modelling, 2014, vol. 10, issue C, 11-33
This research investigates the measurement of perceptions by means of adjectives freely reported by respondents in semi-open questions. It involved the use of semi-open responses of 1763 Swiss individuals to develop indicators for a latent variable representing the perception of comfort of public transportation. The indicators are then incorporated into a discrete choice model of revealed mode choices.
Keywords: Mode choice models; Latent variables; Perceptions; Qualitative data; Hybrid choice models (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eejocm:v:10:y:2014:i:c:p:11-33
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