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Using semi-open questions to integrate perceptions in choice models

Aurélie Glerum, Bilge Atasoy and Michel Bierlaire

Journal of choice modelling, 2014, vol. 10, issue C, 11-33

Abstract: This research investigates the measurement of perceptions by means of adjectives freely reported by respondents in semi-open questions. It involved the use of semi-open responses of 1763 Swiss individuals to develop indicators for a latent variable representing the perception of comfort of public transportation. The indicators are then incorporated into a discrete choice model of revealed mode choices.

Keywords: Mode choice models; Latent variables; Perceptions; Qualitative data; Hybrid choice models (search for similar items in EconPapers)
Date: 2014
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