Relative advantage maximisation as a model of context dependence for binary choice data

Waiyan Leong and David Hensher

Journal of choice modelling, 2014, vol. 11, issue C, 30-42

Abstract: In recent years we have seen a burgeoning literature, within a discrete choice modelling setting, focussing on capturing increased behavioural realism in decision making through the use of alternative specifications of the utility function. One notable example is the increasing popularity of the random regret minimisation (RRM) model, in which respondents are assumed to choose the alternative that minimises the negative emotions associated with decision making.

Keywords: Relative advantage maximisation; Random regret minimisation; Binary choice data; Marginal willingness to pay (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1755534514000256
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eejocm:v:11:y:2014:i:c:p:30-42

DOI: 10.1016/j.jocm.2014.05.002

Access Statistics for this article

Journal of choice modelling is currently edited by S. Hess and J.M. Rose

More articles in Journal of choice modelling from Elsevier
Bibliographic data for series maintained by Catherine Liu ().