Too much, too little? A CBC approach accounting for screening from both sides

Lisa Wamhoff and Bernhard Baumgartner

Journal of choice modelling, 2024, vol. 53, issue C

Abstract: Consumers are often assumed to use a two-stage decision process, screening out products in the first step and choosing among the remaining alternatives in the second step. When analyzing data from discrete choice studies, a compensatory decision strategy is usually presumed. Gilbride and Allenby (2004) introduced a method to model a decision process in a choice-based conjoint analysis combining the compensatory assumption with the two-stage decision process. Respondents first screen out alternatives that do not meet minimum requirements for attributes, followed by a choice between the remaining alternatives using the compensatory rule.

Keywords: Mixed probit model; Conjunctive screening rule; Two-sided screening; Two-step decision process; Choice-based conjoint (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S175553452400040X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eejocm:v:53:y:2024:i:c:s175553452400040x

DOI: 10.1016/j.jocm.2024.100508

Access Statistics for this article

Journal of choice modelling is currently edited by S. Hess and J.M. Rose

More articles in Journal of choice modelling from Elsevier
Bibliographic data for series maintained by Catherine Liu ().