Local sports sentiment and returns of locally headquartered stocks: A firm-level analysis

Shao-Chi Chang, Sheng-Syan Chen, Robin K. Chou and Yueh-Hsiang Lin

Journal of Empirical Finance, 2012, vol. 19, issue 3, 309-318

Abstract: We undertake a firm-level analysis of the relation between National Football League (NFL) game outcomes and the return patterns of Nasdaq firms headquartered geographically near the NFL teams. We find that a team's loss leads to lower next-day returns for locally headquartered stocks and that this impact increases for a surprising loss or a critical game loss. The negative effects of game losses are stronger for stocks that are more vulnerable to shifts in sports sentiment. Our results suggest that the game outcomes of local sports teams influence investor sentiment, which significantly affects the returns of localized trading stocks.

Keywords: Behavior finance; Sports sentiment; Localized trading (search for similar items in EconPapers)
JEL-codes: G12 G14 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (34)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:empfin:v:19:y:2012:i:3:p:309-318

DOI: 10.1016/j.jempfin.2011.12.005

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