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Energy efficiency pricing in regulated electricity markets

Guiyoung Jin, Yeji Lim and Kyungsik Nam

Energy Economics, 2025, vol. 145, issue C

Abstract: We develop analytical models to investigate the economic behavior of consumers and firms, applying them to assess the welfare implications of an energy efficiency pricing scheme. Our results indicate that consumers’ optimal effort is lower than the level firms seek to induce, with the social optimum falling between these two. Socially optimal consumer participation occurs under conditions of low uncertainty or when high uncertainty is mitigated by the significant environmental value of saved electricity. In contrast, non-participation becomes optimal when high uncertainty coincides with low environmental value. To complement our theoretical results, we estimate the welfare loss resulting from the undervalued effort by the consumer. Empirical results show that low uncertainty encourages participation, enhancing consumer utility. Despite its key role in reducing electricity consumption, continuous participation could result in substantial welfare loss.

Keywords: Energy efficiency pricing; Price discrimination; Analytical dynamic utility; Residential electricity reduction program (search for similar items in EconPapers)
JEL-codes: C54 D61 D90 Q40 Q47 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eneeco:v:145:y:2025:i:c:s0140988325002300

DOI: 10.1016/j.eneco.2025.108406

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Energy Economics is currently edited by R. S. J. Tol, Beng Ang, Lance Bachmeier, Perry Sadorsky, Ugur Soytas and J. P. Weyant

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