 Consumer willingness to pay for appliances produced by Green Power PartnersDavid O. Ward, Christopher Clark, Kimberly L. Jensen and Steven T. Yen Energy Economics, 2011, vol. 33, issue 6, 1095-1102 Abstract: The U.S. Environmental Protection Agency's Green Power Partnership (GPP), has over 1200 members purchasing nearly 18billion kilowatt hours of green power annually. One possible motivation for firms to join the GPP is to raise their reputation for environmental quality among consumers. This research investigates the extent to which consumer preferences for a residential appliance are affected by information on whether or not the appliance manufacturer was a member of the GPP. Data for the study were obtained from a contingent choice exercise in an online survey of a national sample of adults. The results suggest that consumers are, on average, willing to pay an extra $48.52 to $70.95 for a refrigerator manufactured by a company that is a member of the GPP. These amounts appear to generally exceed the additional costs associated with using green power to manufacture a refrigerator and suggest that GPP could effectively be used to market consumer products. Keywords: Renewable energy; Willingness to pay; Contingent choice (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:eneeco:v:33:y:2011:i:6:p:1095-1102 DOI: 10.1016/j.eneco.2011.02.003 Access Statistics for this article Energy Economics is currently edited by R. S. J. Tol, Beng Ang, Lance Bachmeier, Perry Sadorsky, Ugur Soytas and J. P. Weyant More articles in Energy Economics from Elsevier |
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