EconPapers    
Economics at your fingertips  
 

Voluntary electricity conservation of households after the Great East Japan Earthquake: A stated preference analysis

Makoto Tanaka and Takanori Ida

Energy Economics, 2013, vol. 39, issue C, 296-304

Abstract: This paper examines the voluntary electricity-saving awareness of households after the Great East Japan Earthquake and the subsequent accident at the Fukushima nuclear power station. We conduct a conjoint analysis of consumer stated preferences for the settings of air conditioners, refrigerators, and the standby power of electrical appliances, based on a web questionnaire survey administered in the areas supplied by the Tokyo Electric Power Company (TEPCO) and Kansai Electric Power Company (KEPCO). The main findings of this paper are as follows. First, we observe awareness of voluntary electricity conservation among the households in both the TEPCO and KEPCO areas after the disasters. Second, awareness of voluntary power saving is higher in the TEPCO area, which has been directly affected by the electric power shortages, in comparison with the KEPCO area, where there was no such direct impact. Third, if power prices are to be further raised, the consumer responses to the price changes would be small in both areas. Furthermore, we show that the potential voluntary reduction in electric power consumption of a household in the TEPCO area is 26% more than that in the KEPCO area during the summer peak periods.

Keywords: Great East Japan Earthquake; Power shortage; Electricity conservation; Conjoint analysis; Stated preference analysis (search for similar items in EconPapers)
JEL-codes: D12 D3 L94 Q41 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0140988313000996
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eneeco:v:39:y:2013:i:c:p:296-304

DOI: 10.1016/j.eneco.2013.05.011

Access Statistics for this article

Energy Economics is currently edited by R. S. J. Tol, Beng Ang, Lance Bachmeier, Perry Sadorsky, Ugur Soytas and J. P. Weyant

More articles in Energy Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2025-03-19
Handle: RePEc:eee:eneeco:v:39:y:2013:i:c:p:296-304