Economics at your fingertips  

Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior

Claus Ghesla, Manuel Grieder (), Jan Schmitz and Marcel Stadelmann

Energy Policy, 2020, vol. 137, issue C

Abstract: This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group.

Keywords: Pro-environmental behavior; Ecological incentives; Loss aversion; Loss framing; Randomized field experiments; Energy conservation (search for similar items in EconPapers)
JEL-codes: D12 D91 Q48 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.enpol.2019.111131

Access Statistics for this article

Energy Policy is currently edited by N. France

More articles in Energy Policy from Elsevier
Bibliographic data for series maintained by Haili He ().

Page updated 2021-02-08
Handle: RePEc:eee:enepol:v:137:y:2020:i:c:s0301421519307177