Social influence in the adoption of digital consumer innovations for climate change

E. Vrain, C. Wilson, L. Kerr and M. Wilson

Energy Policy, 2022, vol. 162, issue C

Abstract: Digital consumer innovations offer low-carbon alternatives to mainstream consumption practices. We contribute new insights on the importance of social influence in the uptake of digital consumer innovations for climate change across mobility, food, homes, and energy domains.

Keywords: Low carbon; Interpersonal communication; Diffusion of innovations; Information sources; Electronic word-of-mouth1 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:enepol:v:162:y:2022:i:c:s0301421522000258

DOI: 10.1016/j.enpol.2022.112800

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