Choosing both/and: Encouraging green energy purchases in community choice aggregation

Mahelet Fikru () and Casey Canfield

Energy Policy, 2024, vol. 185, issue C

Abstract: Community Choice Aggregation (CCA) programs offer green electricity products to satisfy customers’ demand for renewable energy. However, it is not clear how consumers approach combining renewable procurement options, such as installing rooftop solar and subscribing to green electricity. This study estimates the probability that residential CCA customers choose to purchase green energy at a price premium when they have already adopted (1) rooftop solar, (2) non-solar distributed energy resources such as electric vehicles, and (3) a time-varying electric rate. Based on residential customer data from Silicon Valley Clean Energy, a CCA in California, we fit a multi-level probit model that accounts for the potential clustering of green participation rates at the zip code level. Our findings suggest that households with installed solar panels, electric vehicles, time-varying electric rates, and lower energy consumption are more likely to purchase green electricity. Ultimately, this study provides insight into strategies for incentivizing consumers to combine green energy options to achieve broader goals related to climate change and grid resilience.

Keywords: Photovoltaics; Electric vehicles; Renewable energy; Multi-level modeling; Probit model; California (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0301421523005347
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:enepol:v:185:y:2024:i:c:s0301421523005347

DOI: 10.1016/j.enpol.2023.113949

Access Statistics for this article

Energy Policy is currently edited by N. France

More articles in Energy Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().