Cultural challenges to Chinese oil companies in Africa and their strategies

George Feng and Xianzhong Mu

Energy Policy, 2010, vol. 38, issue 11, 7250-7256

Abstract: This paper investigates the cultural challenges faced by Chinese oil companies in Africa with the linguistic method and raises five corresponding suggestions in the end. First, the languages and culture of both African countries and China were studied, and the differences between them were uncovered. Second, the effects of colonization on African languages and culture were studied in a historically comparative way; the African tradition and modern culture were considered jointly. Third, the acknowledgement that African people give to Chinese culture was studied; the future development of Chinese cultural influence in Africa was anticipated. Based on all these studies, the cultural challenges to overseas investment management of Chinese oil companies in Africa were summarized into five aspects, i.e., the challenge in communication, working habit, religion, orientation and coexistence. Considering the lessons that some of the western oil companies have learnt in Africa and the development status of Chinese oil companies, five suggestions were given as follows: going aligned with the foreign policy of Chinese government, investigating and setting regulations, strengthening cross-cultural training for staff, developing harmonious relationship with the local communities and the application of localization.

Keywords: Africa; Overseas; investment; Oil; companies (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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