 Energy efficiency and appliance purchases in Europe: Consumer profiles and choice determinantsRui Gaspar and Dalila Antunes Energy Policy, 2011, vol. 39, issue 11, 7335-7346 Abstract: This study seeks to the following: (1) understand the factors/characteristics typically considered when purchasing electrical appliances, (2) analyse the differences between consumer profiles regarding these and (3) understand the factors driving the consideration of energy efficiency class by purchasers. Results indicate a preference for first considering cost, followed by quality and energy consumption considerations. These are correlated positively with the consideration of energy efficiency class in consumer choices. Also, regression analysis shows environmental attitudes to be negative predictors of energy efficiency class consideration, while specific environmental behaviours were positive predictors. Finally, consumer profiles were identified based on gender, age and whether or not the purchaser was accompanied when decisions were made. Implications for retail employee training and the development of persuasive messages for consumers based on established profiles are discussed. Keywords: Energy efficiency; Appliances; Consumer choice (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:enepol:v:39:y:2011:i:11:p:7335-7346 DOI: 10.1016/j.enpol.2011.08.057 Access Statistics for this article Energy Policy is currently edited by N. France More articles in Energy Policy from Elsevier |
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