Understanding the role of digital finance in facilitating consumer online purchases: An empirical investigation

Zhimao Wang and Xucheng Huang

Finance Research Letters, 2023, vol. 55, issue PB

Abstract: This paper analyzed the impact of digital finance on consumer behavior and online buying. It found that digital finance plays a crucial role in enabling online transactions, with most online consumers using digital finance services such as mobile payments and online banking. Digital finance services were found to be reliable and convenient, enhancing consumer trust in making online purchases and lowering perceived risk, which increased online purchasing behavior. The study also found that digital finance services increased the perceived usefulness of online purchasing, leading to increased intention to purchase online.

Keywords: Digital finance; Online shopping; Consumer behavior (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:55:y:2023:i:pb:s1544612323003112

DOI: 10.1016/j.frl.2023.103939

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