Acting for good, being good or feeling good? Exploring factors influencing individual investors’ willingness to invest in green funds

Fabrice Herve and Sylvain Marsat

Finance Research Letters, 2024, vol. 67, issue PA

Abstract: This paper empirically investigates the determinants of willingness to do good of green investment within a real-world context. Using data from a questionnaire administered between December 2021 and January 2022 to French individual investors, we find that “being good” (altruism) and “acting for good” (perceived impact) exert a substantial influence on both the decision-making process and the amount invested in green funds, while positive emotions (warm glow) are not significantly linked. This research highlights the core importance of altruism in green investment decision.

Keywords: Green investment; Individual investors; Altruism; Impact investing; Warm glow; Sustainable finance (search for similar items in EconPapers)
JEL-codes: D14 G11 G41 G51 Q54 (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Working Paper: Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds (2024)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:67:y:2024:i:pa:s1544612324007669

DOI: 10.1016/j.frl.2024.105736

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