Major sporting events, corporate social responsibility, and the value of sports-listed companies

Zhengqiang Chen, Hua Ying and Qiaoyan Chen

Finance Research Letters, 2024, vol. 69, issue PA

Abstract: This study explores the interconnection among major sporting events, corporate social responsibility (CSR), and the valuations of sports-listed companies. Sporting events now serve as global engagement platforms beyond mere competition. Through a mixed-methods approach including literature reviews, quantitative financial analyses, and qualitative CSR strategy explorations, this research examines how companies' involvement in such events and their CSR initiatives influence their overall values. The study aims to uncover the relationships between sporting events, CSR practices, and market performances of sports-related firms, offering valuable insights for businesses, policymakers, and investors navigating the complexities of sports, CSR, and corporate valuations.

Keywords: Major sporting events; Corporate social responsibility (CSR); Sports-listed companies; Market valuations (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:69:y:2024:i:pa:s1544612324010900

DOI: 10.1016/j.frl.2024.106060

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