Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy

Zhonghua Sun and Wei Wei

Finance Research Letters, 2025, vol. 71, issue C

Abstract: In an increasingly competitive market environment, green innovation has become a crucial factor in enhancing a company's market position. This paper utilizes data from publicly listed companies from 2007 to 2021 to thoroughly examine how green technology innovation influences corporate brand competitiveness and investigates the role played by environmental policies. The study demonstrates that green technology innovation positively enhances corporate brand competitiveness, with environmental policies serving a proactive regulatory function. Moreover, the paper further reveals that the effects of green technology innovation on brand competitiveness vary according to industry sector, equity nature, and company size.

Keywords: Green technology innovation; Environmental policy; Corporate brand competitiveness (search for similar items in EconPapers)
JEL-codes: M31 O32 O33 Q56 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:71:y:2025:i:c:s1544612324014508

DOI: 10.1016/j.frl.2024.106421

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