PolitiFi: Just another meme, or instrumental for winning elections?

Juliane Proelss, Denis Schweizer and Stéphane Sévigny

Finance Research Letters, 2025, vol. 72, issue C

Abstract: As the 2024 U.S. presidential election looms, the intersection of cryptocurrency and political finance has garnered significant interest. This study explores the new crypto category of PolitiFi, which merges politics and finance and is linked to political figures and agendas. Our analysis underscores the strategic deployment of these tokens to enhance visibility, shape narratives, and appeal to younger, more technologically adept voters within the crypto sphere. The alignment of cryptocurrency adoption with voter demographics highlights PolitiFi's potential to redefine political engagement and campaign strategies, and influence election outcomes. Empirical analyzes show that PolitiFi's development has exhibited a distinct trajectory, rapidly demonstrating independence and a critical decoupling from other meme coins in the cryptocurrency market.

Keywords: Blockchain; Cryptocurrency; GameFi; Meme; PolitiFi; Election; Campaign finance (search for similar items in EconPapers)
JEL-codes: G17 G23 P18 Q41 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:72:y:2025:i:c:s1544612324015629

DOI: 10.1016/j.frl.2024.106533

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