Media coverage and corporate green innovation

Xiao Gao and Guangyao Zhang

Finance Research Letters, 2025, vol. 74, issue C

Abstract: Media reports shape corporate reputation, influencing market performance and innovation. Corporate green innovation (GI) addresses environmental challenges and improves competitiveness. This study employs a regression model with media reputation, corporate GI, and control variables. Data from the Datago database, analyzed with support vector machines, measures GI using green inventions and green utility models. Of the 6,000 A-share listed companies in China (2016–2021), 5,000 valid samples were analyzed. The mean and variance of the media reputation were 0.264 and 0.228, respectively. Regression results showed a coefficient of 0.244, indicating that the media's reputation positively affects GI. Furthermore, improving media reputation promotes corporate GI.

Keywords: Media reputation; Green innovation of enterprise; Economic perspective; Regression analysis; Chinese report; Empirical analysis; Green and practical model (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:74:y:2025:i:c:s1544612325000054

DOI: 10.1016/j.frl.2025.106740

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