Effect of marketing expenditures on supply chain finance: Moderating role of customer concentration

Haixia Zhao and Hui Zhang

Finance Research Letters, 2025, vol. 75, issue C

Abstract: This study examines the impact of suppliers’ marketing strategies on the use of supply chain finance (SCF) using data of publicly traded Chinese listed firms for 2013–2022. Results show profound impacts of suppliers’ marketing expenditure on SCF use, with high expenditure negatively related to the SCF scale. Customer concentration can substantially attenuate this negative relationship. Our findings are robust to a set of econometric checks.

Keywords: Marketing; Supply chain finance; Customer concentration (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:75:y:2025:i:c:s1544612325000571

DOI: 10.1016/j.frl.2025.106792

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