 Product quality and value from consumer perspective—An application to wooden productsRitva Marketta Toivonen Journal of Forest Economics, 2012, vol. 18, issue 2, 157-173 Abstract: Product quality as perceived by consumers is studied with the use of empirical survey data on wooden flooring/panelling materials and on wooden furniture markets in Finland. The results indicate that consumers’ quality perceptions are consistent for the two product categories. Perceived product quality may be understood as a hierarchical structure, which consists of tangible and intangible dimensions, and is fairly consistent for different products. The most abstract dimensions are reflected in more specific sub-dimensions and product attributes. For consumers, the quality of the tangible product is more important than the quality of the product intangibles in the case of wooden products. Perceived product value is determined as customers’ judgement of the relationship between perceived product quality and price. It was also observed to be a two-dimensional structure with tangible and intangible dimensions. The observed dimensions of perceived product quality and value were logically linked. Keywords: Perceived product quality; Quality dimensions; Perceived product value; Consumers; Wooden furniture; Wooden flooring and panelling products (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:foreco:v:18:y:2012:i:2:p:157-173 Ordering information: This journal article can be ordered from DOI: 10.1016/j.jfe.2011.12.004 Access Statistics for this article Journal of Forest Economics is currently edited by P. Gong and R. Brännlund More articles in Journal of Forest Economics from Elsevier |
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