Integrating intangible resources enables creating new types of forest services - developing forest leasing value network in Finland

Anu Laakkonen, Teppo Hujala and Jouni Pykäläinen

Forest Policy and Economics, 2019, vol. 99, issue C, 157-168

Abstract: Emergence of more urban forest owners who live far from their forests challenges not only policies but also businesses for how to engage owners to active forest management. This study explores the opportunities of how exchanging and integrating intangible resources in collaborator networks may enable designing new types of forest services. To that end, the study scrutinizes the value network of a potential forest leasing service for family forests. Service-dominant logic and the concept of value network framed the analysis, which is based on semi-structured interviews with 12 Finnish forerunners and experts in private forestry. The results highlight the mediating role of the integrator (tenant or consultant). The value network offers novel value propositions via exchanging intangible benefits, i.e. trust, expertise, easiness, and communication. Main actors and operations already exist in Finland: integrating intangible resources (=working in reciprocal business networks) in creating new kind of forest services may serve new forest owner types and their emerging needs better and more flexibly. Companies' capability to convert information and knowledge to exchangeable deliverables within the value network will determine their competitive advantage in future. The task for forest policy is to enable open forest and landowner data for the novel service concepts. Further research is suggested to introduce novel value cocreating business logic to forest services in general.

Keywords: Collaborative business network; Value co-creation; Service dominant logic; Forest entrepreneurs; Forest service; Finland (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1389934117300734
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:forpol:v:99:y:2019:i:c:p:157-168

DOI: 10.1016/j.forpol.2018.07.003

Access Statistics for this article

Forest Policy and Economics is currently edited by M. Krott

More articles in Forest Policy and Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().