Sale strategies of pharmaceutical companies in a “pharmerging” country: The problems will not improve if the gaps remain

Murat Civaner

Health Policy, 2012, vol. 106, issue 3, 225-232

Abstract: This study aimed to examine the types of sales strategies used by pharmaceutical companies in a “pharmerging” market and to gain insight into the ways of avoiding the negative effects of these strategies.

Keywords: Marketing; Drug industry; Physicians; Medical ethics; Professionalism (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:hepoli:v:106:y:2012:i:3:p:225-232

DOI: 10.1016/j.healthpol.2012.05.006

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