Leveraging consumer’s behaviour to promote generic drugs in Italy

Cristina Zerbini, Beatrice Luceri and Donata Tania Vergura

Health Policy, 2017, vol. 121, issue 4, 397-406

Abstract: The aim of this study was to fill the lack of knowledge regarding a more grounded exploration of the consumer’s decision-making process in the context of generic drugs. In this perspective, a model, within the theoretical framework of the Theory of Planned Behaviour (TPB), for studying the consumers’ purchase intention of generic drugs was developed.

Keywords: Generic drugs; Purchase intention; Theory of Planned Behaviour; Perceived risk; Brand sensitivity; Trust; Self-identity; Structural equation modelling (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:hepoli:v:121:y:2017:i:4:p:397-406

DOI: 10.1016/j.healthpol.2017.01.008

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