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Public reaction to the UK government strategy on childhood obesity in England: A qualitative and quantitative summary of online reaction to media reports

Rebecca Gregg, Ajay Patel, Sumaiya Patel and O’Connor, Laura

Health Policy, 2017, vol. 121, issue 4, 450-457

Abstract: This work aimed to summarise public real-time reaction to the publication of the UK government childhood obesity strategy by applying a novel research design method. We used a netnographic technique to carry out thematic analysis of user-generated comments to online newspaper articles related to the strategy. We examined likes/dislikes associated with comments as a proxy of agreement of the wider community with identified themes. To examine media influence on the comments we carried out thematic analysis of online media headlines published about the strategy, and compared these themes with themes identified from comments.

Keywords: Netnography; Obesity; Children; Policy (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:hepoli:v:121:y:2017:i:4:p:450-457

DOI: 10.1016/j.healthpol.2017.02.010

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