Influence of strategic planning on product marketing and health service orientation of community pharmacies—A national survey in Finland

Lenita Jokinen, Inka Puumalainen and Marja Airaksinen

Health Policy, 2019, vol. 123, issue 5, 462-467

Abstract: The aim of this study was to explore pharmacy owners’ views on the strategic development of community pharmacies, particularly how strategic planning at the pharmacy level influences on product marketing and health service orientation of individual community pharmacies.

Keywords: Community pharmacies; Health services; Strategy; Marketing; Healthcare (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:hepoli:v:123:y:2019:i:5:p:462-467

DOI: 10.1016/j.healthpol.2019.02.006

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