 Framing the loss: Preferences for vaccine hesitancy and gender effect in France and ItalyAnna Rinaldi, Pierfrancesco Dellino and Massimo Paradiso Health Policy, 2025, vol. 155, issue C Abstract: Utilizing data from a randomized controlled trial conducted in France and Italy, we propose a seven-category classification system for vaccine behaviors to better investigate the instability of individual preferences in response to two different information framings of the adverse event of vaccine-related death in different languages—one more scientific and abstract, and the other more anecdotal and concrete. We find that loss-framed messages increase vaccine hesitancy in both France and Italy, with abstract framing contributing to a greater extent than concrete framing. The results also highlight significant gender effects. Contrary to previous studies, women exhibit less hesitancy than men. Furthermore, gender differences in reactions to the framing of the loss are revealed: reading the concrete framing, men become less willing to be vaccinated, whereas women become more hesitant with the abstract framing. To enhance vaccine acceptance, effective communication should consider how different loss-framed messages impact vaccine decision-making differently based on gender. Keywords: Vaccine hesitancy; Loss framing; Neural network; COVID-19; Gender effect (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:hepoli:v:155:y:2025:i:c:s0168851025000570 DOI: 10.1016/j.healthpol.2025.105301 Access Statistics for this article Health Policy is currently edited by Katrien Kesteloot, Mia Defever and Irina Cleemput More articles in Health Policy from Elsevier |
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