Cartography and international business

Peter J. Buckley

International Business Review, 2004, vol. 13, issue 2, 239-255

Abstract: International business researchers have played too small a role in influencing cartographers. This paper illustrates the role of maps in current international business discourse and theorising and, by tracing the history and uses of cartography, illustrates the power and limitations of mapmaking. The conclusions suggest ways in which international business academics can widen the set of choices open to cartographers by moving away from conventional representations (such as a world of nation states) to more insightful representations (a network of firms). New techniques in cartographical representation have exciting potential for uncovering new causal relationships in international business.

Keywords: Maps; Cartography; International; Business (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (2)

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