Country-specific strategy and new venture formation in Central and East Europe

Adrian Gil, George Nakos, Lance Eliot Brouthers and Keith D. Brouthers

International Business Review, 2006, vol. 15, issue 1, 1-13

Abstract: In this study, we examine the influence of three country-specific strategies (market-seeking, client-following and resource-seeking) on new venture formation decisions for firms entering Central and East Europe. We found that market-seeking and resource-seeking strategies tend to influence venture choice while no such relationship was found for firms pursuing a client-following investment strategy. We conclude by discussing the implications of our findings for future research on new venture formation.

Date: 2006
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