Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States

Dana-Nicoleta Lascu, Lalita A. Manrai, Ajay K. Manrai and Ryszard Kleczek

International Business Review, 2006, vol. 15, issue 6, 641-659

Abstract: This study compares between firms in the US mature market economy and in the Polish transitional economy. The study found that Poland's past as a planned economy may continue to hinder interdepartmental connectedness and act as an obstacle to firms in adopting a market orientation. According to the study, for Polish firms, there is less shared information and cooperation across departments, and less shared responsibility for departmental tasks, compared to US firms. The status of marketing in Poland remains that of a junior department, subordinate to influences from functional areas such as finance and accounting, which directed production in the former planned economy. The study supports the hypothesis that Polish firms have lower interdepartmental connectedness than US firms and finds strong support for the relationship between interdepartmental connectedness and firm performance.

Keywords: Comparative; international; management; Emerging; markets; International; marketing; management; Market; orientation (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (2)

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