Retail store ownership influences on Chinese consumers

Isabella Chaney and Jos Gamble

International Business Review, 2008, vol. 17, issue 2, 170-183

Abstract: The steady withdrawal of most investment restrictions and subsequent influx of foreign retailers is providing Chinese consumers with more choice. However, even though there is considerable country-of-origin literature for product choice, there is a dearth of knowledge on its role in store choice including the extent of divergent perceptions within populations. Results presented in this paper reinforce our understanding of consumer diversity in China with those from Chengdu, a less developed city, rating local stores as superior to foreign stores, and consumers from Shanghai, a more economically advanced city, favouring foreign owned stores. Demographics, and in particular income and age, are also important in determining whether a foreign store is viewed favourably and likely to be patronised, with lower socio-economic groups and older consumers preferring local stores and in particular those that are state owned enterprises.

Keywords: China; Consumer; diversity; Country-of-origin; International; retailing; Store; choice (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969593108000115
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:iburev:v:17:y:2008:i:2:p:170-183

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/133/bibliographic
http://www.elsevier. ... me/133/bibliographic

Access Statistics for this article

International Business Review is currently edited by P. Ghauri

More articles in International Business Review from Elsevier
Bibliographic data for series maintained by Catherine Liu ().