National cultural values and the perceived relational risks in biotechnology alliance relationships

Hélène Delerue and Eric Simon

International Business Review, 2009, vol. 18, issue 1, 14-25

Abstract: Cross-cultural interactions are growing at an exponential pace. Consequently, it is becoming important to be aware of the existence and precise nature of cultural differences in risk perceptions. Do national cultural values influence relational risk perception in alliance relationships? This is the issue addressed in this article. Through analyzing risk perception in 344 alliance relationships, the evidence presented demonstrates the importance of cultural values.

Keywords: Relational; risk; National; values; Alliance; relationships (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (17)

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