Organizing foreign market activities: From entry mode choice to configuration decisions

Christian G. Asmussen, Gabriel Benito and Bent Petersen

International Business Review, 2009, vol. 18, issue 2, 145-155

Abstract: This article takes a critical look at the extant foreign entry mode research and argues that a richer and more and dynamic view is needed in order to provide a realistic presentation of how firms organize their foreign activities. While researchers have typically assumed a very limited range of foreign operation modes, we propose a systemic rather than a myopic view of foreign operation modes by modeling the entry mode decisions of the firm as a corporate-level process. We substantially broaden the scope of mode choice, thereby moving toward a configuration decision approach. We model and provide numerical examples of how international interdependencies impact mode configuration, and then extend the analysis by incorporating dynamic aspects.

Keywords: Configuration; Foreign; entry; Operation; mode; Performance (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (16)

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