A natural science approach to investigate cross-cultural managerial creativity

Frank Bradley, Yuhui Gao and Carlos M.P. Sousa

International Business Review, 2013, vol. 22, issue 5, 839-855

Abstract: As the relative effectiveness of physical resources decreases toward parity with rivals due to their fungibility, the firm's marketplace position, established by managers with a particular set of inter-culturally attuned set of personal values, may be the key antecedent in creating competitive strength in the firm. The research question addressed is how creative are culturally diverse managers; are managers from certain countries more creative than adaptive?

Keywords: Creativity; Cross-cultural; Managers; Personal values (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (7)

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DOI: 10.1016/j.ibusrev.2013.01.006

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