Wholly owned foreign subsidiary relation-based strategies in volatile environments

George O. White, Thomas A. Hemphill, Janice R.W. Joplin and Laurence A. Marsh

International Business Review, 2014, vol. 23, issue 1, 303-312

Abstract: Drawing from dynamic capability, institutional, nonmarket strategy, and social-network literatures, we detail wholly owned subsidiary (WOFSs) relation-based strategies (RBSs). We explain how deploying RBSs with key nonmarket and market actors will create competitive advantages for WOFSs operating in volatile emerging market environments. We posit that dynamic capabilities will drive the deployment of RBSs by WOFSs, and argue that the positive relationship between dynamic capabilities and RBS deployment will strengthen as perceived institutional uncertainty increases. We further suggest that the greater the strength and frequency of RBS deployment, the more likely that a WOFS will establish a combination of nonmarket-based and market-based embedded assets. Also, our theory proposes that greater integration of nonmarket-based and market-based assets will enhance WOFS financial performance outcomes. Implications for future research are discussed.

Keywords: Dynamic capabilities; Emerging market; Market-based assets; Nonmarket-based assets; Relation-based strategies; Uncertain institutions; Volatile environments; Wholly owned foreign subsidiaries (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (16)

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DOI: 10.1016/j.ibusrev.2013.05.006

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