The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

Noemi Sinkovics, Rudolf Sinkovics () and Mo Yamin

International Business Review, 2014, vol. 23, issue 4, 692-707

Abstract: This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.

Keywords: Bottom of the pyramid (BOP); Business models; Rising powers; Social value creation (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (43)

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DOI: 10.1016/j.ibusrev.2013.12.004

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