Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts

Erik Bertin Nes, Rama Yelkur and Ragnhild Silkoset

International Business Review, 2014, vol. 23, issue 4, 774-784

Abstract: Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.

Keywords: Animosity; Appraisals; Buying behavior; Consumer affinity; Country of origin; International management; Micro image (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (12)

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DOI: 10.1016/j.ibusrev.2013.11.009

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