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Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis

Margaret Fletcher, Yang Zhao, Emmanuella Plakoyiannaki and Trevor Buck

International Business Review, 2018, vol. 27, issue 4, 755-766

Abstract: With its focus on locational context, International Business (IB) is a prime candidate for the application of Case Study (CS) methodology. Yet many IB scholars still have doubts about CSs, possibly because strategies for their selection and disclosure procedures may lack rigor. The purpose of this article is to document and discuss CS selection in IB research, make suggestions for improvement, and thus raise the standard and status of CS research.

Keywords: Qualitative research; Case study research methodology; Case selection; International business (search for similar items in EconPapers)
Date: 2018
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