Antecedents to differentiation strategy in the exporting SME
Gary Knight,
Øystein Moen and
Tage Koed Madsen
International Business Review, 2020, vol. 29, issue 6
Abstract:
Small- and medium-sized enterprises (SMEs) face various constraints related to size and resource base. Such firms face additional liabilities when they venture into foreign markets. Given such conditions, exporting SMEs should develop and leverage appropriate orientations and strategies, with a view to maximizing firm performance. In this paper, we examine the antecedents to differentiation strategy in the exporting SME. We focus on differentiation strategy because, among the generic strategies, it provides especially important competitive advantages to SMEs. Using survey data from several hundred SMEs, we examine key factors that support the use of differentiation strategy in exporting smaller firms. Findings support our model and hypotheses, and reveal strong roles for Entrepreneurial Orientation, International Growth Orientation, and International Learning Orientation, in the development of Differentiation Strategy. Findings hold implications for SMEs and resource-constrained firms generally.
Keywords: SMEs; Differentiation strategy; International performance; Empirical study (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (9)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:iburev:v:29:y:2020:i:6:s0969593120300858
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DOI: 10.1016/j.ibusrev.2020.101740
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