Using interdisciplinary lenses to enrich the treatment of culture in international business

Oded Shenkar

International Business Review, 2021, vol. 30, issue 2

Abstract: Culture is studied in a great variety of disciplines, including the natural sciences, humanities, the social sciences, and area studies. Yet, in business scholarship, including international business (IB), one finds little by way of variables, theories, methodologies, and insights that originate in fields that lie beyond “the usual suspects” of traditional parent disciplines. This narrowing of lenses limits the scope and depth of IB research, blocking opportunities for novel approaches that could enrich and advance IB as well as related fields. In this essay, I take a small step towards filling this gap by taking a brief look at interdisciplinary research in general and in IB in particular, using culture as an illustrative case.

Date: 2021
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DOI: 10.1016/j.ibusrev.2021.101799

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