MNEs and the practice of international business diplomacy

Jonathan P. Doh, Nicolas M. Dahan and Michelle Casario

International Business Review, 2022, vol. 31, issue 1

Abstract: Scholars of international relations and international political economy have long documented international business diplomacy (IBD) as a practice of multinational enterprises (MNEs), although the specific practices involved have not been consistently established in international business scholarship. We apply "practice theory" to position IBD within the realm of MNEs’ global non-market strategy (NMS), arguing that IBD constitutes a set of practices in the implementation of global NMS, and that the most appropriate practices depend upon two key dimensions of the global institutional governance regime faced by the MNEs: the governance level and the degree of rule formality.

Keywords: International business diplomacy; Non-market strategy; Global institutional governance regime; Practice theory; Institutional governance level; Rule formality (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (12)

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DOI: 10.1016/j.ibusrev.2021.101926

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