Sharing economy companies’ internationalization: A business ecosystem strategy

Heidi Coral Thornton and Yue Zhao

International Business Review, 2025, vol. 34, issue 2

Abstract: This study focuses on the internationalization of sharecoms, specifically on how foreign sharecoms foster local communities and integrate them into a global business ecosystem. Using a qualitative multi-case study approach to examine the internationalization of eight European sharecoms, this study introduces a framework that delineates how sharecoms can engage with both core and non-core players in a foreign market. This research enriches the discourse on platform internationalization by proposing a strategic, replicable template for sharecoms to alleviate the challenges of foreignness and outsidership through building value-creating relationships with local players.

Keywords: Business ecosystem; Local community; Internationalization; Sharing economy; Sharecoms (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1016/j.ibusrev.2024.102355

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