Functional coordination within the global firm

Caron H. St. John and Scott T. Young

International Business Review, 1995, vol. 4, issue 3, 341-354

Abstract: In this article the authors present a framework that describes coordination difficulties for each of five international strategy alternatives. For each international strategy, the authors discuss the conditions that can create conflicts in managing marketing, operations, and product development. They then suggest functional coordinating mechanisms that are best suited to the particular demands of each strategy.

Keywords: Marketing; Manufacturing; Product; Development; Mechanisms; Coordinating (search for similar items in EconPapers)
Date: 1995
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Citations: View citations in EconPapers (4)

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