Instability of market penetration joint ventures: A study of UK joint ventures in the European Union

A. I. Millington and B. T. Bayliss

International Business Review, 1997, vol. 6, issue 1, 1-17

Abstract: This paper analyses the determinants of instability in a sample of 49 transnational market penetration joint ventures, each of which has a parent in the United Kingdom and is located in another European Union country. Instability is investigated within the Cox (1972) proportional hazards model. Joint Venture instability is substantially explained within a model which encompasses the competitive relationships between the parent companies and the organisational structure of the joint venture. Although recent studies emphasise the importance of marketing and distribution joint ventures, the results in this study question their long-term viability. They were found to be unstable relative to those which also manufacture in the foreign market.

Keywords: Joint; Ventures; Market; Penetration; Strategies; Joint; Venture; Instability (search for similar items in EconPapers)
Date: 1997
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Citations: View citations in EconPapers (2)

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