Oral pleasure and expatriate satisfaction: an empirical approach

Jean-Claude Usunier

International Business Review, 1998, vol. 7, issue 1, 89-110

Abstract: The key hypothesis is that expatriates experience a loss of oral pleasure related to the absence of their native language and eating and drinking habits in the host country, and that it affects their overall satisfaction with the expatriation experience. Based on a mail survey of American expatriate managers living in France, we evidence an oral pleasure deficiency and assess the negative relationship between this deficiency and the expatriate's personal satisfaction. A model relates 'positive' oral pleasure, derived from proficiency in the host country language and a liking for its food and drinks, to personal satisfaction, family satisfaction and anticipated duration of stay.

Keywords: drinks; expatriation; France; Freud; food; language; United; States (search for similar items in EconPapers)
Date: 1998
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Citations: View citations in EconPapers (2)

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