Marketing ethics: a comparison of American and Middle-Eastern marketers

Ashraf Attia, Mahesh N. Shankarmahesh and Anusorn Singhapakdi

International Business Review, 1999, vol. 8, issue 5-6, 611-632

Abstract: This study compares the moral philosophies, ethical perceptions and corporate ethical values of American and Middle-Eastern marketers. Hypotheses are developed on the basis of their respective national and organizational cultures. Using a sample of marketing practitioners from both countries, empirical support is found for the hypothesis that Middle-Eastern marketers are more likely to be idealistic than their American counterparts. However, no significant differences are found on the relativistic dimension of moral philosophy. Also, American marketers are found to have higher ethical perception than Middle-Eastern marketers. Finally, contrary to our hypothesized direction, some support is found to indicate that Middle-Eastern marketers are more likely to have higher corporate ethical values than American marketers. Implications of the findings are discussed.

Keywords: Marketing; ethics; USA; Middle; East (search for similar items in EconPapers)
Date: 1999
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Citations: View citations in EconPapers (6)

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