Market orientation among small Korean exporters

Yung-Chul Kwon and Michael Y. Hu

International Business Review, 2000, vol. 9, issue 1, 61-75

Abstract: Day's conceptual framework linking market orientation with business performance is adapted for the export market, and is empirically tested using a sample of 341 small Korean exporters. The modified measures of market orientation have reasonably high degree of reliability. The prescribed relationships in the framework are supported by empirical findings. The implications are that in a highly volatile export market; market orientation indeed plays a key role in the success of small Korean exporters.

Date: 2000
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